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- Our Logo |
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| Download Corporate Identity
System Guidelines |
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The Zamil Group logo currently exists in two languages: Arabic and
English.
As one of the essential characteristics of a Brand’s logo is its
simplicity and its recognition as a symbol, it is important to minimize its dual language usage.
True to the adage that the essence of effective communication is sacrifice, it is necessary that you
apply your judgment in selecting the use of either language, to the detriment of the other, when
applying the logo on any communication material, whether printed or otherwise.
Please
bear in mind that the Brand’s logo is not the same thing as the official company name. Use
this to your advantage: you may for example chose to use the logo in either language, and then
introduce on the same document, in small and in accordance to the guidelines specified further, the
name of the company in a different language. Always consider your primary target group when
selecting the language of your logo.
After all, it is primarily a symbolic mark of
recognition of the Brand, and every effort should be made to consolidate its perception as
such.
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| The logo colors |
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| The logo in black & white
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On the rare occasions where the
Zamil Group logo will be required to be reproduced in black and white, then tints of black should be
used as indicated to replace the normal colors.
Most exceptionally, the logo may be used
in solid black, as indicated, in which case the dark grey converts to 100% black, and the lighter
grey converts to white with a solid black outline. |
Black ..................... 30%
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Black .................... 79%
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| Grey Color
version |
| Black & White |
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| Download: |
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| Should you require any clarification or have any questions, please
send your queries to press_center@zamil.com
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| Download Corporate Identity
System Guidelines |
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